Keeping the traditions alive
Novelty Sweets is a brand that has been serving the sweet-tooth cravings of people for over 73 years! Founded by S. Kartar Singh in 1950, at Lawrence Road, Amritsar, we have been consistently providing delicious Amritsari mithai to our customers.
Over the years, Novelty Sweets has become a household name in Northern India, known for its mouth-watering sweets, ice creams, and namkeens. We take immense pride in offering traditional sweets made with pure desi ghee, ensuring that our customers get the authentic taste of Amritsari mithai.