Under the patronage of S. Kartar Singh, Novelty was established in the year 1950 with a small and humble beginning at Lawrence Road, Amritsar. With the hard work and consistent efforts put in by his son, S. Bhupinder Singh, the NOVELTY GROUP started developing into a big tree with manifold progress in different branches of the Group. Novelty Sweets was the first venture of the Group it was started in the year 1950 by S. Kartar Singh ji. Today, Novelty Sweets is very famous in entire Northern India for its delicious Sweets, Ice Creams and Namkeens. NOVELTY is so famous that the crossing where Novelty Sweets is located is being recognized as Novelty Chowk. Today, we are one of the biggest, well-established, reputed and renowned business houses of Northern India. NOVELTY SWEETS is one of the sub division of group situated in Amritsar which basically deals in Pure Desi Ghee traditional sweets.