Amritsar, a city renowned for its rich cultural heritage and delectable cuisine, holds a special place in the hearts of food enthusiasts. Amidst the vibrant tapestry of this city's culinary treasures, one name stands out - "Novelty Sweets."

This iconic confectionery has been weaving magic with its Amritsari Mithai, offering a tantalizing array of traditional and contemporary sweets that have delighted generations. In this article, we delve into the enchanting world of Amritsari Mithai at Novelty Sweets, exploring the craftsmanship, history, and the delightful treats that make it a culinary haven.




The Legacy of Novelty Sweets

Established several decades ago, Novelty Sweets has remained steadfast in its commitment to delivering unparalleled quality and taste. The journey began with a humble vision - to preserve the authentic flavors of Amritsari Mithai while embracing innovation to cater to evolving tastes. Over the years, Novelty Sweets has not only achieved this goal but also elevated the art of confectionery to new heights.

The Craftsmanship Behind Amritsari Mithai

What sets Novelty Sweets apart is its unwavering dedication to craftsmanship. Each sweet is a masterpiece that bears the imprint of skilled artisans who have honed their craft through generations. The process begins with handpicking the finest ingredients - pure ghee, premium dry fruits, aromatic spices, and fragrant essences. The recipes, passed down through the ages, are meticulously followed, ensuring that every morsel captures the essence of tradition.

Diverse Range of Delights

Novelty Sweets' repertoire of Amritsari Mithai is a treasure trove of flavors. From the melt-in-your-mouth "Pinni" to the golden-hued "Besan Ladoo," every sweet tells a story of Amritsar's culinary heritage. The iconic "Gur Rewri" and "Gajak" resonate with the winter festivities, while the "Phirni" and "Rasgulla" provide a refreshing contrast during the scorching summers. With an eye on the changing preferences of the modern palate, Novelty Sweets also presents contemporary twists on classics, ensuring that tradition and innovation coexist harmoniously.

The Perfect Blend of Tradition and Modernity

In the realm of confectionery, Novelty Sweets strikes a delicate balance between tradition and modernity. While the recipes remain authentic, the presentation and packaging have evolved to resonate with the sensibilities of the current generation. The sweets, adorned with intricate designs, are a visual delight, enticing customers both old and new.

A Culinary Haven for All Occasion

Novelty Sweets' Amritsari Mithai transcends boundaries and occasions. Be it festivals, weddings, birthdays, or simply a desire to indulge, these sweets have found a permanent place in celebratory spreads. The diversity of offerings ensures that there's something for everyone, making every occasion a sweeter affair.


Novelty Sweets has etched its name in the annals of Amritsar's culinary history, embodying the soul of the city's confectionery heritage. With a commitment to preserving tradition, embracing innovation, and crafting sweets that are nothing short of art, this iconic establishment continues to cast a spell on taste buds far and wide.

As you step into the world of Amritsari Mithai at Novelty Sweets, you're not just savoring sweets; you're partaking in a legacy of culinary magic that has stood the test of time.

Frequently Asked Questions 

Q1: What is Amritsari Mithai?

Amritsari Mithai refers to traditional sweets and confections that originate from the city of Amritsar in Punjab, India. These sweets are known for their rich flavors, use of quality ingredients, and intricate craftsmanship.

Q2: What makes Novelty Sweets unique?

Novelty Sweets is a renowned confectionery in Amritsar that excels in producing Amritsari Mithai. What sets it apart is its commitment to preserving tradition while incorporating modern presentation and packaging, catering to a wide range of tastes.

Q3: Are the sweets at Novelty Sweets made using traditional recipes?

Yes, Novelty Sweets takes pride in using authentic, time-tested recipes that have been passed down through generations. This ensures that the sweets maintain their traditional flavors and essence.

Q4: Are there any modern twists on traditional sweets at Novelty Sweets?

Absolutely! Novelty Sweets understands the evolving palate of its customers. While the core recipes remain traditional, the confectionery also offers contemporary variations of classic sweets to appeal to diverse tastes.

Q5: Can I find sweets suitable for specific occasions at Novelty Sweets?

Yes, Novelty Sweets provides a diverse range of sweets suitable for various occasions such as festivals, weddings, birthdays, and more. The wide selection ensures that you can find the perfect sweet for any celebration.

Q6: Are the sweets at Novelty Sweets made using quality ingredients?

Definitely. Novelty Sweets takes great care in selecting the finest ingredients, including pure ghee, premium dry fruits, aromatic spices, and natural essences. This commitment to quality is reflected in the taste of their sweets.

Q7: Can I buy sweets from Novelty Sweets online?

Yes, Novelty Sweets often provides the convenience of online ordering, allowing you to enjoy their delicious Amritsari Mithai from the comfort of your home and have them delivered to your doorstep.

Q8: Are Novelty Sweets' products suitable for gifting purposes?

Absolutely. The exquisite presentation and packaging of Novelty Sweets' sweets make them perfect for gifting. They convey a sense of tradition and luxury, making them ideal for sharing with loved ones.

Q9: Does Novelty Sweets offer a variety of seasonal sweets?

Yes, Novelty Sweets pays attention to seasonal specialties. For instance, during winter, you can find treats like "Gur Rewri" and "Gajak," while "Phirni" and other refreshing sweets are highlighted during the summer.

Q10: Can I find both traditional and innovative sweets at Novelty Sweets?

Certainly. Novelty Sweets strikes a harmonious balance between preserving traditional flavors and introducing innovative variations, ensuring that customers with different tastes can find something delightful.

Q11: Is Novelty Sweets an established confectionery in Amritsar?

Yes, Novelty Sweets has a long-standing history in Amritsar and is considered a cornerstone of the city's culinary culture. Its legacy and commitment to quality have earned it a loyal customer base.

Q12: Are Novelty Sweets' sweets suitable for people with dietary restrictions?

It's best to check with Novelty Sweets directly regarding specific dietary requirements, as some traditional sweets may contain ingredients that might not be suitable for certain dietary restrictions.

Q13: Does Novelty Sweets offer customization for bulk orders?

Yes, Novelty Sweets often accommodates bulk orders and can offer customized packaging and assortments for special occasions and events.

Q14: Can I learn more about Amritsari Mithai-making techniques at Novelty Sweets?

Novelty Sweets may occasionally organize workshops or events where you can learn about the art of Amritsari Mithai-making. You can inquire with them for such opportunities.

Q15: Is Novelty Sweets involved in any community initiatives or philanthropic work?

Some establishments like Novelty Sweets may participate in community activities or support local causes. You can inquire about their involvement in social initiatives when you visit or contact them.