As the summer sun blankets the vibrant city of Amritsar, a sweet legacy spanning over seven decades offers the perfect escape. Novelty Sweets, a name synonymous with authentic taste and tradition since 1950, unveils its delightful array of summer sweets, promising a delicious respite from the heat. From the king of fruits to chilled milky concoctions, a trip to their iconic location at Novelty Chowk on Lawrence Road is a must for every local and visitor seeking a taste of summer paradise.
A Legacy of Sweetness: The Novelty Story
Founded in 1950 by S. Kartar Singh, Novelty Sweets began as a humble venture that has since blossomed into a celebrated institution in Northern India. With a steadfast commitment to quality and the use of pure desi ghee, Novelty has preserved the rich heritage of Amritsari sweets. This dedication to tradition, coupled with a flair for innovation, has made Novelty a household name, beloved for generations.
The Star of the Summer: Mango Mania
Summer in India is incomplete without the glorious mango, and Novelty Sweets pays a fitting tribute with its sensational Mango Crunch Bite. This exquisite creation captures the essence of ripe, luscious mangoes, offering a burst of tropical flavor in every bite. The delightful crunch of its outer layer perfectly complements the rich, fruity filling, making it a seasonal bestseller. It’s a handcrafted masterpiece that tastes like pure sunshine.
Beyond the crunch, mango lovers can also indulge in other mango-infused delights that frequently feature in their extensive menu, ensuring there's a mango treat for every palate.
A Symphony of Refreshing Flavors
While mango may take center stage, Novelty's summer offerings are a diverse medley of flavors designed to cool and refresh. Their Fruit Bite, packed with the goodness of various fruits, offers a chewy and wholesome treat. For those who enjoy a modern twist on classics, their inventive Rasgulla Shots, available in flavors like rose and pistachio, provide a playful and refreshing burst of sweetness.
And for a truly classic Amritsari summer experience, one cannot miss their range of traditional Indian sweets that are surprisingly perfect for the season. Lighter options like the delicate Patisa and the ever-popular Kaju Katli are perfect for satisfying sweet cravings without feeling heavy.
More Than Just Sweets: A Culinary Destination
Novelty Sweets is not just a sweet shop; it's a complete culinary experience. Patrons can also enjoy a variety of savory snacks and even a full-fledged vegetarian restaurant menu, making it the perfect spot for a family outing. After enjoying a plate of their famous Chana Bhatura, a cooling summer sweet is the ideal dessert
Your Sweet Summer Awaits
This summer, let Novelty Sweets be your go-to destination for delectable relief from the heat. Whether you are a fan of fruity innovations or a connoisseur of traditional desi ghee mithai, their extensive collection has something to delight everyone.
Frequently Asked Questions: Summer Sweets at Novelty, Amritsar
What is the most recommended summer sweet at Novelty Sweets? The star of their summer collection is the Mango Crunch Bite. It's a seasonal specialty praised for its authentic mango flavor and unique crunchy texture. It's a must-try for anyone visiting during the summer months.
I'm not a big fan of mango. What other summer-friendly options do they have? Novelty offers a great variety beyond mango. You can try their refreshing Fruit Bite, which is packed with mixed fruits, or their innovative Rasgulla Shots, which come in light and cooling flavors. Traditional, lighter sweets like Patisa and Kaju Katli are also excellent choices.
Where exactly is Novelty Sweets located? Novelty Sweets is located at a very prominent landmark in Amritsar. The main address is Novelty Chowk, Lawrence Road, Amritsar. It's a well-known spot and easy to find.
Are these summer sweets available all year round? Specialty items like the Mango Crunch Bite are seasonal and primarily available during the summer months (typically April to July) to ensure the freshest mango flavor. However, many of their other sweets are available throughout the year.
Can I dine in, or is it only for takeaway? Novelty Sweets is more than just a sweet shop. They have a seating area and also a full-fledged vegetarian restaurant, so you can comfortably sit and enjoy your sweets, snacks, or a complete meal.
Do they offer online ordering and delivery? Yes, Novelty Sweets is available on popular food delivery platforms like Swiggy and Zomato in Amritsar. You can get their delicious sweets and food delivered directly to your doorstep.
What makes Novelty Sweets so famous in Amritsar? Their fame comes from a rich legacy stretching back to 1950. They are celebrated for their unwavering commitment to quality, especially the use of pure desi ghee, and their ability to perfectly balance traditional Amritsari flavors with modern, innovative creations.
Besides sweets, what else can I get at Novelty? Novelty is a complete culinary destination. Alongside their vast range of sweets, they offer a popular selection of savory Indian snacks (like Samosas and Kachoris) and a full menu of North Indian vegetarian dishes in their restaurant. Their Chana Bhatura is particularly famous.