Amritsar, the heart of Punjab, is renowned for its rich culture and traditions. Among the many festivals celebrated with great enthusiasm in this city, Janmashtami stands out as a significant event.

Janmashtami, also known as Krishna Janmashtami, marks the birth of Lord Krishna, one of the most revered deities in Hinduism. It is a day filled with devotion, music, dance, and, of course, delectable sweets. In Amritsar, celebrating Janmashtami with novelty sweets is a delightful tradition that adds a unique touch to this spiritual occasion.

The Significance of Janmashtami

Janmashtami is celebrated with fervor and devotion across India, but in Amritsar, it holds a special place in the hearts of the people. Lord Krishna, often depicted as a mischievous child, is believed to have a particular fondness for sweets, making them an integral part of this celebration.




Novelty Sweets in Amritsar

Amritsar is famous for its sweets, and when it comes to Janmashtami, sweet shops in the city go all out to create unique and divine confections that pay homage to Lord Krishna. The novelty sweets are a testament to the creativity and craftsmanship of local sweet artisans.

  • Makhan Mishri: Makhan, or butter, was Lord Krishna's favorite. On Janmashtami, sweet shops in Amritsar prepare "Makhan Mishri," a delectable combination of creamy butter and sugar crystals. This sweet is not only delicious but also represents the butter-stealing antics of Lord Krishna during his childhood.

  • Peda Peacock: Pedas are a traditional Indian sweet, and during Janmashtami, they take on a special form in Amritsar. Pedas are sculpted into the shape of peacocks, which is a symbol associated with Lord Krishna. The intricate detailing and vibrant colors of these sweets are a visual treat.

  • Jhulan Jalebi: Jhulan means swing, and on this day, swings are decorated with flowers and foliage to commemorate Lord Krishna's playful nature. To complement the festivities, sweet shops prepare "Jhulan Jalebi," a unique version of the classic jalebi shaped like a swing. It's not just a treat for the taste buds but also a feast for the eyes.

  • Govardhan Hill Laddu: Lord Krishna is often depicted lifting the Govardhan Hill. To pay homage to this iconic moment, sweet shops craft "Govardhan Hill Laddus." These laddus are made with various ingredients like dried fruits, nuts, and spices, creating a heavenly blend of flavors.


Celebrating Janmashtami in Amritsar with novelty sweets is a delightful way to immerse yourself in the rich traditions and spiritual significance of this festival. Whether you're a local or a visitor, these divine sweets not only satisfy your sweet tooth but also deepen your connection to the joyful spirit of Lord Krishna's birth. So, when the next Janmashtami rolls around, make sure to explore the streets of Amritsar and savor these delectable creations that honor the beloved deity.

Frequently Asked Questions

What is Janmashtami, and why is it celebrated with novelty sweets in Amritsar?

Janmashtami is a Hindu festival celebrating the birth of Lord Krishna. In Amritsar, it is celebrated with novelty sweets because Lord Krishna is believed to have had a special fondness for sweets.

What are novelty sweets, and how are they different from regular sweets?

Novelty sweets are specially crafted sweets that often have unique shapes, designs, or flavors inspired by Lord Krishna or his stories. They are distinct from regular sweets due to their artistic and creative presentation.

Where can I find novelty sweets in Amritsar during Janmashtami?

You can find novelty sweets at various sweet shops and confectioneries in Amritsar, especially those that specialize in Janmashtami sweets. Some popular places include Kanha Sweets, Gian Di Lassi, Brijwasi Sweets, and Pehalwan Sweets.

What are some examples of novelty sweets available during Janmashtami in Amritsar?

Novelty sweets during Janmashtami in Amritsar include "Makhan Mishri" (butter and sugar crystals), "Peda Peacock" (peacock-shaped pedas), "Jhulan Jalebi" (swing-shaped jalebis), and "Govardhan Hill Laddu" (laddus with various ingredients).

Can I order novelty sweets online from Amritsar for Janmashtami celebrations?

Some sweet shops in Amritsar offer online ordering services, allowing you to order novelty sweets and have them delivered to your location. Check with specific shops for their online ordering options.

Are novelty sweets only available during Janmashtami, or can I find them year-round?

While novelty sweets are most commonly associated with Janmashtami, some sweet shops in Amritsar may offer them year-round, especially if they are popular among customers.

Can I customize novelty sweets for my Janmashtami celebration in Amritsar?

Many sweet shops in Amritsar offer customization options for novelty sweets, allowing you to order sweets with specific shapes, designs, or flavors to suit your Janmashtami celebration.

Are novelty sweets suitable for gifting during Janmashtami in Amritsar?

Yes, novelty sweets make excellent gifts during Janmashtami in Amritsar. They not only symbolize devotion but also showcase the city's rich culinary traditions and creativity.

What other traditions and rituals are associated with Janmashtami celebrations in Amritsar?

Janmashtami celebrations in Amritsar also include temple visits, devotional songs and dances, reenactments of Lord Krishna's childhood stories, and decorating swings (jhulans) to commemorate Lord Krishna's playful nature.