Introduction: Discover the Sweet Heart of Amritsar
Located in the cultural city of Amritsar in Punjab, India, Novelty Sweets & Restaurant is one of the most iconic sweet shops and culinary destinations in Northern India. Famous for its traditional Amritsari sweets, namkeens, and rich Punjabi flavors, Novelty Sweets has been delighting locals and visitors alike for over 70 years with authentic recipes and high-quality ingredients.
A Legacy Dating Back to 1950
Novelty Sweets was established in 1950 by S. Kartar Singh at Lawrence Road, Amritsar. What began as a humble sweet shop grew into a beloved institution under the careful leadership of his son, S. Bhupinder Singh. Today, the shop is so popular that the local crossing is known as “Novelty Chowk” — a testament to its lasting legacy and regional importance.
What Makes Novelty Sweets Special?
1. Authentic Amritsari Mithai (Traditional Sweets)
Novelty Sweets is renowned for its pure desi ghee sweets — a hallmark of traditional Punjabi confectionery — ensuring rich taste and texture in every bite.
Some of the most loved sweets include:
-
Amritsari Pinni — A winter favorite made with pure desi ghee, khoya, and dry fruits; perfect for gifting and festive occasions.
-
Gulab Jamun — Soft, syrupy milk balls infused with saffron — a timeless Indian classic.
-
Jalebi — Crisp, golden coils soaked in saffron-scented syrup.
-
Barfi Varieties — Rich and creamy squares like Kaju Barfi and Pista Barfi.
-
Patisa (Amritsari Patisa) — A flaky, delicate sweet unique to the region.
-
Panjeeri & Gur-ka-Halwa — Nutty, energy-packed treats with cultural roots.
2. Traditional Flavors with Modern Accessibility
Novelty Sweets combines age-old recipes with modern convenience. The brand offers online ordering, pan-India shipping, and cash-on-delivery options, bringing the taste of Amritsar to homes across India and abroad.
3. Variety Beyond Sweets
While sweets are the flagship offering, Novelty Sweets also features a wide range of savory snacks and vegetarian restaurant items. From chole bhature and puri chana to chaats and even international dishes, the outlet has evolved into a complete culinary destination for families, tourists, and food lovers.
Customer Experience: What People Say
With thousands of reviews and a strong reputation, Novelty Sweets typically receives high praise for its variety and taste. Many customers love the traditional sweets and quick service. However, like any popular destination, there are mixed opinions about service consistency, hygiene, and freshness on certain days — highlighting the importance of visiting at peak freshness times or placing pickup orders directly.
Why It’s a Must-Visit in Amritsar
-
✔️ Authentic Punjabi sweet experience — Rich flavors made with desi ghee.
-
✔️ Heritage brand with deep local roots — Over seven decades of tradition.
-
✔️ Wide product range — From pinni to jalebi to savory dishes.
-
✔️ Convenient shopping and gifting — Online orders and pan-India delivery.
-
✔️ Cultural appeal — A food stop often recommended by locals and travelers alike.
Tips for Visitors
-
Best time to visit: Early morning or late afternoon for fresh sweets.
-
Try seasonal specialties: Winter favorites like pinni and gur ka halwa.
-
Perfect for gifts: Packaged sweet boxes are ideal for festivals and celebrations.
-
Combine with local sightseeing: A visit to Novelty Sweets pairs well with trips to the Golden Temple and other Amritsar landmarks.
Conclusion: A Sweet Legacy That Continues
Novelty Sweets & Restaurant stands not just as a sweet shop, but as a culinary landmark in Amritsar. With its rich heritage, commitment to quality, and wide range of offerings, it celebrates the true taste of Punjabi tradition — a treat for locals and travelers alike. Whether you’re craving mela-fresh jalebi or festive pinni, Novelty Sweets promises a memorable and delightful journey through the heart of Amritsari flavors.
Frequently Asked Questions
1. Where is Novelty Sweets located in Amritsar?
Novelty Sweets is located at Lawrence Road, Amritsar, Punjab, near the famous Novelty Chowk. It is one of the most well-known sweet shops in the city and easily accessible from major landmarks like the Golden Temple and Hall Bazaar.
2. What is Novelty Sweets Amritsar famous for?
Novelty Sweets is famous for its Amritsari Pinni, Patisa, Gulab Jamun, Jalebi, Kaju Barfi, and other traditional Punjabi sweets made with pure desi ghee. It is also known for its wide variety of namkeens and vegetarian food items.
3. How old is Novelty Sweets in Amritsar?
Established in 1950, Novelty Sweets has over 70 years of legacy and is considered one of the most iconic sweet shops in Amritsar.
4. Does Novelty Sweets offer online ordering and home delivery?
Yes, Novelty Sweets offers online ordering and pan-India delivery through its official website. Customers can order sweets and gift boxes for festivals, weddings, and special occasions.
5. What are the best sweets to try at Novelty Sweets?
Some must-try items include:
-
Amritsari Pinni
-
Patisa
-
Gulab Jamun
-
Jalebi
-
Kaju Katli
-
Pista Barfi
-
Gur Ka Halwa (seasonal)
6. Does Novelty Sweets have a restaurant or only a sweet shop?
In addition to sweets, Novelty Sweets also operates a vegetarian restaurant offering popular dishes like chole bhature, puri chana, snacks, and other North Indian delicacies.
7. Is Novelty Sweets suitable for gifting and bulk orders?
Yes, Novelty Sweets provides customized gift boxes and bulk orders for weddings, corporate events, and festivals such as Diwali, Lohri, and Raksha Bandhan.
8. What are the opening hours of Novelty Sweets Amritsar?
Opening hours may vary, but generally, Novelty Sweets operates from morning till late evening. It is recommended to check their official website or call ahead for updated timings.
9. Is Novelty Sweets hygienic and family-friendly?
Yes, Novelty Sweets maintains good hygiene standards and offers a family-friendly dining environment, making it a popular choice among locals and tourists.
10. Why should tourists visit Novelty Sweets in Amritsar?
Tourists should visit Novelty Sweets to experience authentic Punjabi sweets made with traditional recipes. It’s a perfect stop after visiting the Golden Temple to enjoy the true taste of Amritsar.