Amritsar, the cultural heart of Punjab, is renowned for its vibrant traditions, warm hospitality, and, of course, its delectable culinary offerings. Among the myriad of flavors that define Amritsari cuisine, one cannot overlook the enchanting sweetness of Gur (jaggery). This article will take you on a delightful journey, unraveling the sweet symphony that awaits you at Novelty Sweets, a beloved establishment in Amritsar.

The Legacy of Novelty Sweets

Nestled in the bustling streets of Amritsar, Novelty Sweets stands as a testament to the city's rich culinary heritage. Established decades ago, this iconic sweet shop has been enchanting locals and tourists alike with its commitment to quality and authenticity. Known for their traditional sweets, Novelty Sweets has mastered the art of incorporating Gur into their creations, adding a unique touch to every bite.


The Art of Gur Making

To truly understand the richness of Gur at Novelty Sweets, one must delve into the intricate process of making this traditional sweetener. Derived from concentrated sugarcane juice, Gur is created through a meticulous process of boiling and solidifying. The result is a golden-brown delicacy that carries the essence of Punjab's fertile lands and warm hospitality.

Gur-Inspired Masterpieces

Novelty Sweets elevates Gur to an art form, incorporating it into a diverse array of sweet treats that captivate the palate. From classic Gur ladoos to innovative Gur-infused barfis and halwas, each confection is a masterpiece that showcases the craftsmanship and dedication of the skilled chefs at Novelty Sweets.

Unique Gur Specialties

The menu at Novelty Sweets is a treasure trove of Gur-infused delights. One cannot resist the allure of their Gur Sandesh, a delectable fusion of fresh cottage cheese and jaggery, creating a sweet that's both rich and wholesome. The Gur Jalebi, with its perfect balance of sweetness and crispiness, is a testament to Novelty Sweets' commitment to culinary excellence.

Savoring Tradition with Every Bite

Novelty Sweets not only provides a culinary experience but also a cultural journey. Each sweet tells a story of tradition, passed down through generations. As you savor the Gur-laden delicacies, you're immersing yourself in the age-old customs of Punjab, where sweetness goes beyond taste—it's a way of life.

How to Experience the Gur Symphony

Visiting Novelty Sweets in Amritsar is a pilgrimage for those with a sweet tooth. The aroma of fresh jaggery and the sight of artisans crafting sweet wonders will greet you as you step into this culinary haven. Whether you're a local or a traveler, the warmth of Novelty Sweets' hospitality and the richness of their Gur-infused sweets are sure to leave an indelible mark on your taste buds.


In the heart of Amritsar, Novelty Sweets stands as a guardian of tradition, offering a sweet symphony that resonates with the soul. The exploration of Gur at this iconic establishment is more than a culinary journey; it's an immersion into the cultural tapestry of Punjab. So, embark on this delightful adventure, savor the sweetness, and let Novelty Sweets be your guide to the rich, flavorful world of Gur in Amritsar.

Frequently Asked Questions

Q1: What makes Gur special at Novelty Sweets, Amritsar?

A1: Gur at Novelty Sweets is special due to its authentic preparation process. Made from concentrated sugarcane juice, it reflects the rich cultural heritage of Amritsar and is used skillfully in a variety of traditional sweets, creating a unique and delightful experience.

Q2: Are there any signature Gur-infused sweets at Novelty Sweets?

A2: Yes, Novelty Sweets boasts an array of signature Gur-infused sweets. From the classic Gur ladoos to innovative creations like Gur Sandesh and Gur Jalebi, each sweet is a masterpiece that showcases the skilled craftsmanship and dedication of the chefs.

Q3: Can I learn about the process of making Gur at Novelty Sweets?

A3: While Novelty Sweets may not offer specific Gur-making classes, the artisans are often happy to share insights into the traditional methods and the intricate process of creating this golden-brown delicacy.

Q4: Is Gur healthy compared to other sweeteners?

A4: Gur, or jaggery, is often considered a healthier alternative to refined sugar. It contains some vitamins and minerals and is believed to have various health benefits. However, moderation is key, as it is still a sweetener.

Q5: Can I order Gur-infused sweets from Novelty Sweets online?

A5: Yes, Novelty Sweets often provides the convenience of online ordering. You can explore their website or contact their customer service to inquire about the availability of Gur-infused sweets for online purchase and delivery.

Q6: Is Novelty Sweets a vegetarian-friendly establishment?

A6: Yes, Novelty Sweets is known for its vegetarian offerings. The sweets are crafted with vegetarian ingredients, making it a suitable destination for those with vegetarian dietary preferences.